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World Wildlife Fund for Nature

Our mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by: conserving the world’s biological diversity ensuring that the use of renewable natural resources is sustainable promoting the reduction of pollution and wasteful consumption.

WWF has two approaches for conserving biodiversity: conserving the Earth’s most outstanding places conserving species that are particularly important for habitats or people.

By strategically focusing our efforts on global priority places and species, WWF will also help to conserve the many other species that share these habitats and/or are vulnerable to the same threats.

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